This Device Is Revolutionising Communication

Published by Jo Burston on

Brooke Martin lives in Spokane, Washington, in the United States. She designed her first device for pets and has gone on to create ICLovedOnes and ICMedMinder, specifically to help elderly people. 

I came up with the idea for ICPooch because our dog Kayla would get really upset whenever we left home. She would run around the house crying and chewing our shoes, destroying the furniture and carpet. We wondered how we could make her feel more comfortable. 

I like to text, video chat, email and call my friends and family, so I thought, ‘Why can’t we do that with our pets?’ I was in eighth grade at the time and we did a project at school where you could learn about anything you were interested in. I had always really loved entrepreneurship and business, so I looked at what it was like to start a company. 

I wasn’t really planning to do anything on my own, but then I heard that Startup Weekend was being held in Spokane, which is my home town, so I decided to pitch my idea there. There were 39 adults and me, a 12-year-old. At the time ICPooch was called ICUPoo, which got a lot of attention. That definitely worked in my favour. 

I ended up getting the most number of votes on the first pitch night and worked with an amazing team of people over the next 54 hours. It boosted my confidence a lot and I realised that even though I was young, I could come up with a good idea and move it forward.

Enrol in today to receive a copy of the comic book Brilliant BusinessKids, which features Brooke’s complete story and how she’s growing her business.

Categories: Posts