Entrepreneurship is a Practice

Entrepreneurs learn in the midst of things, right in the thick of uncertainty, change, and action. It’s what entrepreneurs do best – reflecting, asking, trying, doing… reacting. It’s a dynamic and exciting cycle of learning – but it can be pretty demanding.

Research shows us that successful entrepreneurs combine learning through formal courses and learning in experience. This is what we call – entrepreneurial learning in action®.

We take entrepreneurial learning outside the classroom and into business activity. We understand that people don’t want to be taught, they want to learn, and we passionately believe there is no action without learning and no learning without action.

At startup.business we deliver this learning in action via an online platform, face-to-face mentoring, and communities of practice. This means participants learn by doing. Our programs are anchored in the concept of ‘Problem-Based Learning’ which aims to provide problems to facilitate learning.

We provide two courses typically delivered consecutively:

Module Apprentice (Level 1) Warrior (Level 2)
1. What can I do? Who can I become? Exploring resources, capabilities & mission Adding to the Apprentice resources, capabilities and vision are Warrior materials about the three types of data - observations, opinions, opportunities.
2. What is going on out there? Including understanding consumers with segment, target & positioning Adding to the Apprentice consumer focus are Warrior materials on industry
3. How do I build my business? Focused on the who, what, where, when & how of the business strategy Adding to the Apprentice who, what, where, when, how of business strategy focus are Warrior materials on aligning that business strategy
4. How do I manage and lead? Focussed on leadership Adding to the Apprentice leadership focus are Warrior materials on managing uncertainty, risk and loss
5. How do I report and track performance? Including revenue, expenses, profits Adding to the apprentice focus on revenue, expenses and profits are Warrior materials on variable/fixed costs and working capital
6. My business & me Focused on wellbeing Adding to the Apprentice focus on wellbeing are Warrior materials on mentoring and listening

Learning Outcomes

There are four key learning outcomes for each of our course, summarised as follows.

Learning GoalsLearning outcomes
Seeingknow key concepts and challenges in business
Thinkingappreciate how entrepreneurs create opportunities
Doingexperience how entrepreneurs develop and implement strategy
Beingrecognise the possibilities for themselves and others in entrepreneurship

For each of our courses, learning is supported by our design thinking approach – Ask, Try, Do, Reflect®. Centered around seeing, thinking, doing and being entrepreneurs.

This Ask, Try, Do, Reflect framework is used to help students understand what is happening as they engage in various case studies, as well as help them organise their own business planning.  

  • Ask – What do you need to know? – To discover, define, seek, and query.
  • Try – What can you try from this? – To attempt, test, and sample.
  • Do – What can you do with your understanding? – To deliver, scale, and implement.
  • Reflect – How do you reflect during this process? – Being mindful, caring and considering.

With comprehensive guides for educators to support scheduling decisions, class exercises, assessments, and measuring impact, you’ll see how startup.business will bring your school’s entrepreneurs to life.