About Startup.business

At startup.business we take entrepreneurial learning outside the classroom and into business activity. We understand that people don’t want to be taught, they want to learn, and we passionately believe there is no action without learning and no learning without action. 

Our company name, Phronesis Academy, refers to the particular notion of judgment and experience emphasised by Aristotle: ‘practical wisdom.’ It indicates our purpose: to develop participants’ ways of thinking, practical nous, and the notion of the common good. We are not satisfied awarding certificates – we want our graduates to have initiated sophisticated business planning, developed social networks to support their ventures, and to have gathered the know-how and nous to establish and grow respected and sustainable ventures.

Our vision, mission and values align with this understanding – globally we want to see millions of aspiring and emerging entrepreneurs growing themselves and their businesses through learning in action.

The key people in this enterprise are experts in their field. They combine to bring a unique set of capabilities and resources​

Jo Burston

Jo is the Co-founder and Director of Phronesis Academy Pty Ltd. Jo Burston is also the founder and CEO of Job Capital and entrepreneurial movement Inspiring Rare Birds, which works to promote opportunities for women in entrepreneurship and has a … Continued

Dr. Richard Seymour

Richard was the Co-founder and Director of Phronesis Academy Pty Ltd. Richard Seymour was responsible for the content development, the Learning Management System design and the impact measurement programs for phronesis.academy and startup.business. Richard had considerable experience designing and implementing … Continued

Liz Jackson

Elisabeth Jackson is the Program and Education Manager for Phronesis Academy, a role that reflects her passion for enabling learning and growth in young people. Liz has a strong and diverse teaching background and holds a degree in Physical and … Continued

Advisory Board

Lavonn Schlegel

Ms. LaVonn Schlegel is Executive Director of the Institute for International Business (IIB) at Indiana University’s Kelley School of Business. The IIB, the Kelley School’s international development outreach arm, focuses on helping entrepreneurs and small/medium enterprises in the developing world … Continued

Yvonne Coburn

Yvonne Coburn is an experienced human resources professional with a background in the delivery of leadership programs designed to achieve cultural transformation for client organisations. Most recently, and relevantly, Yvonne has worked as a Feedback Facilitator at Mt Eliza Executive … Continued

Rhonda Brighton-Hall

Rhonda is a current Director of AHRI and Telstra Businesswoman of the Year Rhonda is recognised as one of Australia’s foremost experts in the human side of business, specialising in leadership, learning, diversity, and the future of work. Her fundamental belief … Continued

Sharon Grosser

Sharon is a former secondary English teacher, an entrepreneur and qualified business coach. In 2006 she and her husband founded SEQTA Software, growing the business from a literal ‘kitchen table start up’ into a multi-award winning, Edtech company, employing more … Continued

Linda M. Jenkinson

Linda Jenkinson is a serial entrepreneur who has built three multi-million technology-enabled services companies with successful exits. Linda is an experienced executive and strategist in global travel, hospitality, corporate loyalty, financial services and on-demand delivery. Her career has spanned being … Continued

Clive Burcham

Founder and CEO of Conscience Organisation After a rural upbringing, Clive‘s first real job was with a country Western Australian TV station where, at 15 he directed produced his first TV pilot, Kidz Biz. Clive worked for Australian television networks … Continued

K Kumar

K. Kumar is the Apeejay Surrendra Chair Professor of Family Business and Entrepreneurship and Chairperson (Academic Activities) at the N.S. Raghavan Center for Entrepreneurial Learning (NSRCEL) at the Indian Institute of Management Bangalore (IIMB). He joined IIMB after sixteen years … Continued

David Kenney

David Kenney David has advised leading Australian and International Businesses on expansion, tax and commercial strategies for 30 years. He is widely regarded as the leading accountant in the start-up space, being a mentor and investor at Startmate. He has … Continued